For the corporate folks at large multinationals, who happen to own motorcycle brands, those tattooed and bearded folk of the custom bike scene must be a terrifying bunch; of which I include myself. Sure we buy their products, but counter-culture people are not really those you want front and centre in your billion-dollar industry. Thankfully for the the boardroom at BMW Motorrad Nederland’s, their unofficial ambassadors include the supremely talented team at Ironwood Custom Motorcycles. So picking a builder to craft them a 2021 BMW R18 First Edition that could look good on showroom floors was as easy as picking up the phone to head honcho Arjan van den Boom.